Procter & Gamble (P&G) is a multi-national personal goods and consumer goods company known for its wide range of products, including well-known brands like Pampers, Tide, Crest, and Gillette. P&G is committed to corporate social responsibility and works with organizations like the Alzheimer’s Association to raise awareness and funding for research and support. They are the featured corporate partner of the Alzheimer’s Association, with contributions totaling more than $200,000.

P&G’s involvement in supporting the fight against Alzheimer’s through various initiatives include:

• Fundraising: P&G has organized and supported various fundraising campaigns to benefit Alzheimer’s research. These campaigns often involve their popular brands, and a portion of the proceeds from the sales of specific products is donated to the Alzheimer’s Association or other related organizations. P&G also sponsors the annual Cincinnati Walk to End Alzheimer’s and encourages employees across the country to form teams for walks in their areas.

• Awareness Initiatives: P&G has been involved in raising awareness about Alzheimer’s disease by educating the public about the challenges faced by those affected by the disease and their caregivers. They have used their marketing reach to spread the word about the disease and its impact. P&G also teamed up with the Alzheimer’s Association to create and distribute the Home Safety Checklist to help caregivers and families create a safe and supportive environment for individuals living with Alzheimer’s disease or other forms of dementia.

The Home Safety Checklist is designed to reduce the risk of accidents and ensure that the person with dementia can live independently for as long as possible. It includes information on home safety, emergency preparedness, wandering prevention, medication safety, and more. To learn more about the Home Safety Checklist and to download a copy, visit https://www.alz.org/help-support/caregiving/safety/home-safety.

• Research Support: P&G has contributed to funding research efforts aimed at finding a cure for Alzheimer’s disease. The company’s support often goes toward initiatives that investigate potential treatments, early detection methods, and improved care for individuals living with Alzheimer’s disease and dementia. For example, P&G provided funding for a study at the University of California that demonstrated aromatherapy with natural oil fragrance in a diffuser increased cognitive performance in older adults without memory impairments. The study’s results are being published in Frontiers in Neuroscience, a peer-reviewed journal.